Peter graduated in Commerce from Zürich Business School and then began his professional career in 1990, as head of international sales at Cactus Film, with a catalog of 300 films and documentaries. In parallel, he participates in training programs in project development, script analysis and audience research. In 1994 he settled in Madrid, where he worked in Cinemussy as a film buyer. Shortly after, he opened a consulting firm, collaborating with audience research companies TAPE Consultancy (London) and Attentional (Bristol), in studies for international clients. In 2002 she founded Arena Audiovisual S.L., based in Madrid, a consultant specialized in the financial and creative development of audiovisual works. At the same time he works as an expert for the MEDIA Program and for ICEX. Write and edit the scripts for several feature films and animated series. Since 2014, Peter is the managing director of the Fundación Cultural Oficina MEDIA España.
